Cheetos®: Piedra, Papel o Tijera
In 2020, Cheetos® México introduced a cool new product where chips were shaped like rock, paper and scissors, so consumers could have fun while eating their favorite cheese snack.
For this project I worked on the creative development of the script for the TVC, as well as the creativity for all the social media content grid. The campaign was so successful that it was extended a couple of months longer than planned, with new pieces of content to reinforce it.
SOCIAL PIECES